WEB DESIGN / BEAUTY CONCEPT

An editorial nail studio concept made to show personality.

SET / THEORY · Fictional Durham Region concept

A colour-first salon website concept combining expressive typography, close-up nail imagery, practical service information, and playful interactions.

Original portfolio concept for a fictional nail studio. The salon, services, prices, appointment availability, location, and hours are samples created for design demonstration.

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SET THEORY nail studio concept hero with colourful graphic nails

[ THE CONCEPT ]

Personal style.
Down to the fingertips.

SET / THEORY explores a salon identity built around self-expression rather than a generic spa aesthetic. Bold colour, spacious editorial layouts, and close-up nail imagery make the work the visual focus.

The concept balances that personality with useful service descriptions, sample pricing and duration, a filterable art gallery, preparation guidance, and a no-submission appointment demo.

[ COMPLETE WEBSITE ]

Explore the full experience.

Scroll through and interact with the complete responsive website concept inside the preview.

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[ VISUAL DIRECTION ]

A colour drawer
with no fixed rules.

The gallery moves between minimal details, asymmetric French tips, graphic colour, and statement finishes while keeping the hands and nail work clear.

SET THEORY nail studio interior concept in plum, lilac, and red — 01A bright appointment-led studio

Minimal milky nails with small black dots and red line details — 02Minimal / Fine Point

Asymmetric cobalt and cream French manicure around a chrome sphere — 03French / Blue Orbit

Statement nail art with chrome, checkerboard, pearl, and glossy red — 04Statement / After Eight

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[ DESIGN APPROACH ]

Editorial energy.
Practical choices.

Deep aubergine creates a rich foundation, offset by porcelain, poppy red, acid green, and lilac. Strong sans-serif display type and softer editorial serif details give the identity both confidence and polish.

#1F1026Deep aubergine

#F7F1E9Porcelain

#F0442EPoppy red

#D1FF3DAcid green

[ INSIDE THE EXPERIENCE ]

From inspiration
to appointment.

Services with useful detail

Manicures, gel, extensions, nail art, and pedicures include concise descriptions, sample CAD prices, and appointment durations.

A filterable art gallery

Visitors can browse four art directions and open each original image in a keyboard-accessible lightbox.

A no-submission booking demo

Service, sample date, and time choices create a clear appointment summary without collecting or sending personal details.

Answers before arrival

Preparation, removals, nail-art references, service selection, and sample cancellation guidance sit alongside fictional visit details.

[ YOUR NEXT WEBSITE ]

Make the experience as distinctive as the work.

Tell me about your salon, your visual style, and what clients should be able to understand or do online.

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